Revenue Operations
What a load: How a Revenue Operations Director used Beyond Cues for manifesting new KPIs in Business Central
Many companies today have powerful ERP systems, modern BI tools, and an enormous amount of data. Yet in practice, the same questions keep arising: Why do teams interpret the same numbers differently? Why do critical discussions only emerge at year-end? Why do Marketing, Sales, Service, and Finance often work with different targets?
The Decision: Revenue Operations
NETUNO USA — an international seafood importer and distributor — recognized: All teams along the customer lifecycle contribute directly to revenue. But they weren't working from the same logic or identical metrics.
It was no longer just about reporting. It was about Revenue Operations: the optimal collaboration of Marketing, New Customer Sales, Trading, Restaurants, and Finance/Controlling — based on shared data and unified KPIs.
NETUNO restructured its organization and created a new leadership role: Director Revenue Operations. That's how we met Amanda Antonio.
We needed a way to create more transparency between teams and make information accessible much faster.
Amanda Antonio
Director Revenue Operations — NETUNO USA
Digital Foundation
Why Business Central Was the Right Foundation
With Microsoft Dynamics 365 Business Central, NETUNO already had the right technological foundation:
Consistent Transaction Data
A unified data foundation for all business transactions along the customer lifecycle.
Integrated Financial View
Finance and Operations on one platform — no silos, no media breaks.
Centralized Data Management
One system as the single source of truth for all customer-facing teams.
Standardized Processes
Proven workflows as the foundation for unified KPI logic and comparability.
The challenge lay elsewhere: How can different roles work with the same data — yet see exactly the information relevant to their effectiveness?
Starting Point
The Challenge
Same Numbers, Different Interpretation
Different perspectives on the same data across departments.
Insights Only at Year-End
Discussions about numbers came too late for operational intervention.
Personalization Only Through Code
Individual views in the standard Role Center required programming.
No Comparability
Complex filters and missing standards made KPI comparison impossible.
Quality You Can See.
From catch to delivery — transparency at every step.
Global Reach, Local Precision.
Four continents, three warehouses — one system.
Solution
Beyond Cues: From Data to Shared Control
With the no-code approach, Amanda was able to fundamentally transform operational management.
Role-Based Dashboards
Each team sees exactly the KPIs relevant to their role and responsibility.
Unified Metrics
Shared KPI definitions across department boundaries — same numbers, same logic.
Without Developers
Business teams design KPIs independently, directly in Business Central. No waiting on IT.
Immediately Operational
Away from static reports, toward real-time operational control in daily work.
"
We needed a way to see information that was previously hidden in reports or pages — and access it quickly. Standard role dashboards were not personalized enough, and Beyond Cues allowed us to change that. The fact that I could create cues myself without a developer is a huge win.
Amanda Antonio
Director Revenue Operations — NETUNO USA
FICO as a Success Factor
A particularly critical effect was the integration of Finance & Controlling into the Revenue Operations logic. This created something many companies lack: a shared learning culture around data, processes, and customer orientation across all departments.
Valuation Logic Optimized
- Unified parameterization of transaction data
- KPI quality and comparability ensured
- Transparency over valuation methods
Posting Structures Sharpened
- Clean data foundation for all teams
- Fewer discussions about the origin of specific values
- Consistent financial view across all departments
KPI Relationships Made Clearer
- Discussions about numbers happen continuously, not just at year-end
- Professional quality of decisions grows
- Every employee can be effective
Results
A Shared Understanding of the Numbers
Employees no longer see themselves as consumers of data — but as active co-creators. Discussions about KPI logic now happen much earlier — not just at year-end.
"My users are very happy with their dashboards and find them intuitive. Everyone can now see information that is relevant to their role." — Amanda Antonio
Outlook
From Transparency to Predictability
With the unified data foundation, the next development steps are already emerging. Revenue Operations continues to evolve.*
faster revenue growth
higher profitability
forecast accuracy
Copilot Readiness
*Results vary depending on baseline and process scope.
Project Questions
Common questions about Revenue Operations with Beyond Cues
How long did onboarding take? ▼
Amanda Antonio activated Beyond Cues via the Marketplace in the sandbox environment. After 2x 30 minutes of guided onboarding, the first KPI dashboards were built and goals were significantly closer.
Did NETUNO need developers for the KPIs? ▼
No. The no-code approach allows business teams to create and configure KPIs independently — directly in Business Central, without technical know-how.
How was Finance integrated into RevOps? ▼
Through close collaboration between RevOps and FICO, valuation logic was optimized and posting structures sharpened. This created a shared learning culture around data and processes.
Can different teams see different dashboards? ▼
Yes. Beyond Cues supports role-based, team-based, and user-specific KPI assignment. Each department sees exactly the information relevant to their effectiveness and responsibility.
What's the next step after RevOps? ▼
With a unified data foundation, NETUNO is already planning Power BI Forecasts, AI-powered revenue planning, and proactive management along the customer lifecycle. Revenue Operations is evolving from transparency to predictability.
Experience Revenue Operations with Beyond Cues?
We'd love to show you how companies can practically implement Revenue Operations with Business Central and Beyond Cues in a short demo.